Freja is a trading name of BRETT INTELLIGENCE LIMITED, registered in England and Wales under company number 17381109, with its registered office at 71–75 Shelton Street, Covent Garden, London, WC2H 9JQ (Freja, we, us or our).
This policy covers cookies and similar storage on the Freja website and its waitlist confirmation pages. For how we use personal data, see our Privacy Policy.
1. Your choices
Optional analytics are off until you allow them. You can accept, reject or change your choices using the cookie banner or the control above. Closing the preferences panel or continuing to browse does not give permission. Joining the waitlist works whether you accept or reject analytics.
We remember your choices for 180 days. If browser storage is blocked, your choice applies only to the current page. We do not treat a saved choice for the separate brett website as permission for Freja.
2. Storage used by this website
| Name and provider | Purpose | Duration |
|---|---|---|
freja-cookie-preferencesFreja · local storage | Remembers accepted and rejected cookie categories, the policy version and the time of your choice. Necessary to respect your choices. | Valid for 180 days. Local storage does not expire automatically; our website checks the date before using the choice and asks again when it expires. |
freja-waitlist-accessFreja · session storage | Keeps the access token needed to display your confirmed waitlist details in the current browser tab. Written after you follow your email link. It is not used for analytics. | The tab session, subject to browser session-restoration behaviour. The server also limits the token’s validity. Unsubscribing revokes access. |
_ga and _ga_3S842848Y4Google Analytics · cookies | Distinguishes browser visits and measures website use after you allow Analytics. | Configured for up to 180 days, with automatic renewal disabled. Removed where accessible when you withdraw Analytics permission. |
The website uses the device’s light or dark appearance setting without storing a separate theme preference. Fonts and Freja artwork are served with the website. The waitlist does not load Formspree, Typeform or an embedded booking calendar.
The business-card creator keeps its current draft and generated downloads in page memory. It does not store your card in cookies, local storage or session storage. Leaving or reloading the page clears the current card. Downloaded files are saved separately to your device when you choose to save them.
3. Analytics
With your permission, Google Analytics measures visits and the waitlist form’s opening, question progression and accepted submissions. These events help us understand where people leave the form and improve the website. We do not enable advertising features or send email addresses, questionnaire answers, referral codes or email-link tokens in these events. Our own analytics events remove query strings and link fragments from page addresses.
Analytics is not loaded on the business-card campaign at /30U30, the waitlist confirmation or unsubscribe page, or our local and hosted preview versions. Confirmed signup and referral counts come from our database, so they do not depend on allowing analytics.
Google processes analytics information. See Google’s Privacy Policy. The cookie lifetime is separate from Google’s retention of analytics records.
4. Changing or withdrawing permission
Use Change cookie preferences above to turn Analytics off or on. Withdrawal stops future analytics and removes accessible Google Analytics cookies. If Analytics has already loaded, we reload the page to apply the change. We do not replay earlier waitlist activity if you give permission later.
Changing cookie choices does not unsubscribe you from emails. Use the unsubscribe link in an email to stop waitlist updates. Withdrawing permission does not automatically erase information already collected; you can contact us about your data rights.
5. Other connections
Your browser connects to our hosting and API services to load the site and submit the form. These services receive connection information needed to handle the request. Emails are sent through Resend. Links to LinkedIn, Instagram and other external websites open services with their own privacy and cookie practices; we do not check whether you follow our social accounts.
6. Contact and changes
Questions about cookies or personal data can be sent to [email protected]. We update this policy when our use of storage or services changes.